Why rebrand

A revitalized brand identity offers a community many benefits, including an enhanced tourism and investment industry that attracts consumers and sustainably nurtures economic growth. Additionally, brand identity will:

• Differentiate a community from competing/nearby towns and cities
• Forge strong emotional connections with audiences
• Display a community’s distinct assets and exciting experiences
• Spark curiosity in tourists, increasing the number and length of visits
• Help attract repeat businesses and drive investment to the area
• Facilitate renewed civic pride/ambassadorship in residents, and attract new families to the area
• Provide an effective and polished platform to mobilize marketing activities and ongoing campaigns.

So, overall, what were the project's objectives? How do we put the concept into practice? We started with these main areas of focus:

• Execute engagement activities to educate, inspire, and involve community stakeholders, as well as gather essential data to guide the development of the City’s brand
• Conceptualize and design a brand identity (and associated assets) that:
  • Differentiates the community, celebrates its distinct assets, sparks intrigue, drives investment to the area, and elicits civic pride
  • Reflects the forward-thinking spirit of the City and its pursuit of a smart future
  • Is flexible for use use across various assets, marketing initiatives, and outreach projects