Where and how did it all begin?

In 2021, as the City of Welland prepared its 2022 budget, a request to undertake a branding exercise was included in the budget process and was ultimately approved.

As the City of Welland grows in population and development, it requires a reputation and a brand that breeds excellence and excitement. Positioning within the Niagara Region for tourism, sports, new homes, entertainment, and industry is a competitive maneuver. Welland is on the precipice of unprecedented growth and expansion. With this growth comes new residents, industries, and much more. The City needs to create a brand that matches its path forward to capitalize on this. This rebranding represents the City’s future while incorporating its history.

In 2022, work began on the request for proposal (RFP). The RFP outlined what was required, and the City received eight compliant bids - you can read more in report COMM-2022-01.

Throughout 2022, we worked with our branding experts at Cinnamon Toast New Media Inc. to research, review, and redesign what will be laid out before you in the coming weeks, culminating in the final report going to City Council on March 21, 2023. Join us as we uncover the unique, refreshed brand proposal that will put Welland on the map!