Feedback shaped the concept

WELLAND REBRAND | After all the consultation, all the feedback, and all the research, we found that we needed to:

⏺️ Highlight the unique nature of the recreational canal, pathways, green spaces, and parks
⏺️ Focus on sports, activity, and recreation and represent this in a way that is accessible to every demographic
⏺️Include themes of connection, both in a physical sense within the city and region, and from a relational perspective
⏺️ Include themes of resiliency and conveying a sense of opportunity
⏺️ Highlight the time of transformation and self-discovery that Welland is currently experiencing
⏺️ Evoke the strong sense of community felt among residents

What else did Wellanders say?

They said they saw the city as resilient, ambitious, growing, family-oriented, historic, friendly, relaxed, welcoming, unique, and authentic.

And what did they say set us apart? Things like the waterway, parks, trails, and green space, a small-town feel, accessibility, heritage and history, and its diversity and Francophone community.

This public feedback helped shape the upcoming proposed brand and how the City can achieve the above; we're almost there. On March 21, the final report goes to Council with the proposed rebrand.