Brand Story

After the writers, designers, collaborators, and place-branders got working, the brand story came into view. But what is a brand story? Well, think of it this way, instead of showing or telling you what the brand is all about, the brand story makes you feel it. It’s about stirring emotion and evoking a sense of community and place. And though we may have compiled it, the authors of the proposed brand story are all the community members who directly or indirectly shared their thoughts during the consultation phase.