What is our personality? Think of us as an alter-ego, a celebrity. Who are we? Are we slow, smooth talking Morgan Freeman, or pointed, robotic Siri?
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What character traits should we have? Rank in ascending order of importance (1 being the most important to you)
Rank where you think our tone should be
Rank where our tone should be
What do we value? Rank in ascending order of importance (1 being the most important to you)
Who is our audience? List all you can think of
What do you think our audience cares about?
How should our headlines read? Rank in ascending order of importance (1 being the most important to you)
Any final thoughts or suggestions?
