As much as words can tell a story, so can colours. The proposed brand includes a colour palette that works well together, singularly or as a whole. Still, the colours chosen have a deeper meaning specific to the City of Welland and the feedback from the community. The colour palette shapes the visual blueprint for the website (spoiler: new web design coming soon!), printed materials, digital assets, and more. Remember, a brand is more than just a logo, it's the story told, and colours are a big piece of the puzzle.

We'll share what our colour palette represents in the coming week.